CR8 Media helps service businesses grow with custom-built Meta video ads — engineered to generate real leads, not just impressions. Everything on the following pages was planned, produced, and optimized in-house.
Cedar Crest Decking needed more than impressions — they needed qualified homeowners ready to build. We scripted, filmed, and edited a custom Meta video ad in-house, then dialed the campaign until the leads started landing daily. Within weeks, the phone was ringing with the exact customers they could close.
Every second of this ad was designed to do a job: stop the scroll, qualify the viewer, and move them to action. No stock footage, no generic templates — just a tight, decking-specific script filmed on location and cut for Meta's placements.
The result is an ad that doesn't feel like an ad — it feels like a recommendation.
Qualified leads delivered via Meta lead forms
Average cost per lead across the campaign
Total impressions served on Meta
Unique prospects reached since launch
Campaign metrics from Meta Ads Manager · Dec 8, 2025 – Apr 23, 2026 · $2,757.44 total spend
Part 1 · On working with CR8
Part 2 · On the results
Messages unrelated to the campaign have been blurred for privacy.
2nd deal of the day, 3rd deal of the week — those ads are getting me the exact customer I can close easy.
Next Level Resin wanted a steady pipeline of homeowners ready to transform their garages and patios with premium resin floors. We launched a custom-scripted Meta ad campaign — and within three days of going live, 6 leads had come in and five were closed with deposits collected.
Resin and epoxy installations live or die on education. Homeowners need to see the finish, understand the process, and trust the installer before they ever pick up the phone. We built the creative to answer those questions before the viewer had to ask.
Every second of the ad was engineered to qualify, not just entertain. The script filtered out tire-kickers and spoke directly to serious buyers — so by the time a lead hit the form, they were already warm.
From there, Next Level Resin's own sales process did the rest. Our ads brought the right conversations to the door; their team closed them. Six leads became five signed jobs in the first 72 hours — and the pipeline hasn't slowed since.
Deals closed in the first 3 days of the campaign
Close rate on the first 6 leads delivered
Average cost per lead across the first 30 days
Qualified leads delivered in the first 30 days
Campaign metrics from Meta Ads Manager · last 30 days · $746.15 spend · 28,449 impressions · 15,053 unique prospects reached
Six leads in the first three days. Five of them signed — an 83% close rate before the campaign had even finished ramping.
Dynamite Landscaping launched on April 17th. By April 23rd — six days later — their pipeline was full: 42 qualified leads at an average cost of $2.79. Meta's own benchmark tool called it out immediately: the campaign was running 79% below the median cost per lead of similar lawn care advertisers. Same platform, same audience pool, dramatically different result.
For local service businesses, the ads that convert don't look like commercials — they look like a neighbor. We put Dynamite's owner on-camera, in the yard, delivering a direct, honest pitch.
No stock B-roll, no voiceover artist, no fluff. Just a clear offer, a clear price, and a clear next step — all scripted, filmed, and edited by our team.
Qualified leads delivered in the first 7 days
Average cost per lead across the campaign
Lower than Meta's peer median CPL for similar ad sets
Total ad spend to generate all 42 leads
Campaign metrics from Meta Ads Manager · Apr 17 – Apr 23, 2026 · peer benchmark: $12.51 median CPL
Your cost per lead (form) is 79% lower than similar ad sets.
Thanks for taking the time.
Happy to walk you through any of these in more detail, or talk through what a campaign for your business might look like.